騰訊的單機(jī)游戲和手游在第一季度的收益上升至39億美元，是其他游戲發(fā)行商的兩倍多。
With more than 30% year-on-year growth, the quarter ended March 31 2019 is further proof of Tencent's dominant position in games publishing. The ￥27 billion ($3.9 billion) it earned from online games in the quarter is far beyond other major publishers like Activision Blizzard ($1.73 billion) and fellow Chinese publisher NetEase ($1.6 billion).
截至2019年3月31日，騰訊第一季度的收益同比增長(zhǎng)了30%以上，進(jìn)一步證明了騰訊在游戲發(fā)行領(lǐng)域的主導(dǎo)地位。騰訊在該季度通過(guò)線上游戲收入270億元(39億美元)，遠(yuǎn)遠(yuǎn)超過(guò)了動(dòng)視暴雪(17.3億美元)等主要游戲發(fā)行商以及同類中國(guó)游戲發(fā)行商網(wǎng)易(16億美元)。
PC client games contributed a slim majority of that revenue, growing 24% year-on-year to ￥14.1 billion ($2 billion) on the strength of titles like League of Legends and FIFA Online 3. Tencent noted an increase in the ratio of paying users - possibly due to expansion content for FIFA and Chinese New Year promotions in LoL - though active user accounts declined year-on-year. This trajectory, the company said, is down to the migration of players from PC to mobile.
騰訊憑借英雄聯(lián)盟以及世界足球在線3等電腦客戶端游戲獲得的收益略占多數(shù)，且同比增長(zhǎng)了24%，達(dá)141億元(20億美元)。騰訊還注意到，雖然活躍用戶數(shù)量同比減少了，但付費(fèi)用戶的比例卻有所增長(zhǎng)，這可能是由于世界足球在線的擴(kuò)展內(nèi)容以及英雄聯(lián)盟在春節(jié)期間的促銷活動(dòng)。騰訊公司表示，這一發(fā)展軌跡是由于玩家從電腦端轉(zhuǎn)向了手機(jī)端。
And Tencent is no slouch when it comes to mobile either. Smartphone game revenue climbed to ￥12.9 billion ($1.9 billion), thanks in no small part to the success of CrossFire Mobile and, particularly, Honour of Kings. Tencent stated its belief that Honor of Kings is among the most popular games in the world in terms of DAUs.
提到手游，騰訊也毫不遜色。騰訊在智能手機(jī)游戲上的收益攀升至129億元(19億美元)，從很大程度上是由于穿越火線等手游的成功，特別是王者榮耀。在日活躍用戶數(shù)方面，騰訊相信王者榮耀已躋身世界上最受歡迎的游戲之列。
In January this year, at the very start of Q1, the Financial Times reported that Honor of Kings had 50 million DAUs - more than Pokemon Go at its peak. Virtually all of that success has been found in China, though Tencent is planning a Korean launch of the game.
據(jù)《金融時(shí)報(bào)》報(bào)道，今年一月份，也就是第一季度初，王者榮耀的日活躍用戶數(shù)達(dá)5000萬(wàn)人，比精靈寶可夢(mèng)GO全盛時(shí)期的日活躍用戶數(shù)還要多。事實(shí)上，騰訊在這款游戲上取得的所有成功都來(lái)自中國(guó)，不過(guò)，騰訊正計(jì)劃在韓國(guó)推出這款游戲。
本文來(lái)自：逍遙右腦記憶 http://yy-art.cn/chuzhong/1191310.html
相關(guān)閱讀：別整天只顧喊累 學(xué)學(xué)工作生活平衡法