Chinese fans are expected to travel to the 2018 World Cup finals in record numbers with the growing interest in soccer and a cordial relationship with hosts Russia seen as key factors, despite the national side's failings on the pitch.
盡管中國(guó)足球隊(duì)在賽場(chǎng)上屢屢失利，但去現(xiàn)場(chǎng)觀看2018世界杯總決賽的中國(guó)球迷人數(shù)仍有望創(chuàng)下紀(jì)錄。這主要是因?yàn)橹袊?guó)人對(duì)足球的興趣與日俱增，而且中國(guó)與東道主俄羅斯關(guān)系友好。
China have only played at one World Cup, but Feng Tao, chief executive officer of marketing and events firm Shankai, believes fans will flock to Russia regardless.
中國(guó)隊(duì)只打進(jìn)過(guò)一次世界杯。但市場(chǎng)營(yíng)銷與活動(dòng)公司盛開(kāi)體育的首席執(zhí)行官馮濤認(rèn)為，即便如此，中國(guó)球迷還是會(huì)涌入俄羅斯。
"We are confident we can bring more fans to Russia because of the relationship between Russia and China," said Feng, whose company has signed an exclusive deal with BH Hospitality to sell travel packages for the tournament to the Chinese market.
盛開(kāi)體育已經(jīng)與BH Hospitality簽訂了一項(xiàng)向中國(guó)市場(chǎng)出售世界杯旅游套餐的獨(dú)家協(xié)議，馮濤表示：“我們相信，憑借著中俄兩國(guó)的關(guān)系，我們可以將更多中國(guó)球迷帶到俄羅斯�！�
"The countries are very close, it's much easier to go to Russia than it was to go to Brazil, which took 24 or 25 hours, or to South Africa, which took 14 or 15 hours. To go to Russia takes only seven hours from China, so it's easier.
“這兩個(gè)國(guó)家離的很近，去俄羅斯比去巴西容易得多。從中國(guó)到巴西要花24-25小時(shí)，到南非要花14-15小時(shí)，而到俄羅斯只需7小時(shí)，這方便多了。
"Historically, there's a good relationship between China and Russia and now football has become part of the mentality of the Chinese people. Businessmen, the media and fans are showing strong interest in the World Cup.
“從歷史上看，中俄兩國(guó)關(guān)系友好，而當(dāng)下足球已經(jīng)走入中國(guó)人的精神世界。企業(yè)家、媒體和球迷都對(duì)世界杯表現(xiàn)出濃厚的興趣。
"Until now, the majority have only been able to follow the World Cup on television but now there's going to be the opportunity for them to travel to watch and for them to see a World Cup."
“目前，大多數(shù)人只能在電視上觀看世界杯，但他們現(xiàn)在將有機(jī)會(huì)親臨現(xiàn)場(chǎng)觀賽�！�
While the figures are unlikely to eclipse the numbers who travelled to South Korea to watch China play in 2002 - as many as 100,000 were believed to have seen the side's World Cup debut - Shankai are expecting 50,000 packages to be sold to Chinese fans as part of the expected $25 million deal.
雖然這次的觀眾人數(shù)不太可能超過(guò)2002年赴韓觀看中國(guó)隊(duì)比賽的人數(shù)——據(jù)信當(dāng)時(shí)有10萬(wàn)國(guó)人在現(xiàn)場(chǎng)觀看了中國(guó)隊(duì)的世界杯首秀——盛開(kāi)公司預(yù)計(jì)向中國(guó)球迷出售5萬(wàn)份套餐，交易額有望達(dá)到2500萬(wàn)美元（約為人民幣1.7億元）。
The projected figure represents the most for a World Cup that does not feature the Chinese team, a significant upswing on the numbers sold for the 2019 World Cup finals, when 3,000 packages were sold.
這一預(yù)估數(shù)字在中國(guó)隊(duì)未打進(jìn)的世界杯中是最高的一屆，相比2019年世界杯決賽的銷售數(shù)據(jù)出現(xiàn)顯著提升，當(dāng)時(shí)售出了3000份套餐。
PASSIONATE FANS
熱情的球迷
"The fans who went to Brazil were spending more money," says John Parker, managing director of BH Hospitality.
BH Hospitality的總經(jīng)理約翰•帕克稱：“去巴西看球的球迷們花的錢(qián)更多�！�
"But what we are seeing in China is that they are waking up to the passion of sport and, because of the internet especially, they are now able to access everything they require and they are comfortable doing that.
“但我們從中國(guó)看到的是人們對(duì)體育的熱情正在蘇醒，特別是因?yàn)榛ヂ?lián)網(wǎng)，他們現(xiàn)在可以接觸到任何他們想要的東西，而且愿意這么做�！�
"Tourism between Russia and China is very strong and the Chinese population is falling in love with soccer.
“俄羅斯和中國(guó)之間的旅游業(yè)很發(fā)達(dá)，而中國(guó)人開(kāi)始愛(ài)上足球運(yùn)動(dòng)�！�
"The World Cup is the highest point of the game and Chinese fans will be able to go to Russia without any problems because the relationship between the two countries is so strong and healthy.
“世界杯是足壇的巔峰賽事，中國(guó)球迷將可以毫不費(fèi)勁地來(lái)到俄羅斯，因?yàn)閮蓢?guó)的關(guān)系是如此緊密和良好�！薄�
"China is going to be a growth market. It's already developing from where it was historically."
“中國(guó)將是一個(gè)擴(kuò)張的市場(chǎng)。它已經(jīng)走出歷史，向前邁進(jìn)了�！�
本文來(lái)自：逍遙右腦記憶 http://www.yy-art.cn/gaozhong/1286966.html
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