譯林牛津版高中英語(yǔ)模塊四Unit 1 Advertising教案學(xué)案練習(xí)一體化
學(xué)習(xí)目標(biāo)
1．詞匯： advertise， share， persuasive，product, service, promote, place, intended, educate, welfare, complete(ly), lie, claim, aware, toothpaste, breath, cure, customer, connect, trick, creative, public, lead, nationwide, campaign, drug, deal, social, commit, smart, satisfied, publisher, unique, senior, choice, recommend, purchase, copy, sweet, sales, bar, packaging, update, design, unforgettable, fashionable, convenient, continuously, functional, filling, available, various, particular, goal, target, media, mailing, determine, appeal, react, gather, approach
2．詞組、短語(yǔ)：be used to，be satisfied with, encourage sb. to do sth., post sth. on the school website, learn about, do some research on, have information to do sth., share sth. with sb. pay for, do sth. for free, be intended to do sth., educate sb about sth., tell sb. the truth, protect sb. from, be aware of, even if, be proud of, feel good about, connect sth. to, play trick on sb., serve the public, be meant to do sth., lead(live) a …life, deal with，believe in sth., publics service projects, Project Hope, school every child, be smart about, be supposed to do sth., persuasive language, exciting images, be popular with, market share, sales targets, market leader, be of high quality, sales figures, for the benefit of, have a goal, get sb. to do sth., create the right message, care about, be concerned with, affect one’s life, get the message across, depend on, come up with,
3．語(yǔ)法、結(jié)構(gòu)：direct speech and reported speech 直接引語(yǔ)和間接引語(yǔ)
4．技能指導(dǎo) ：
1）read expository writing
2）write an advertisement and develop an advertising campaign
合作探究
Welcome to the unit
I． Read the following and tell what they are for:
1. Home-care helper for disabled woman in her downtown home, provide personal care and recreation, 10 a.m. to 6 p.m., five days a week.
824-3174 between 4 and 7 p.m.
2. Large bedroom in shared house, close to downtown and University, off-street parking, on bus route, park with tennis courts across the street.
824-2723 or 823-0236.
3. 11 a.m. to 2 p.m.
complete
Pasta Dinners
$28.5
Tel: 422307
4. Tent--￡35
Nylon, blue and green; lm high, 120cm wide,
190cm deep (for two people)
Portable CD player--E60
With radio, stereo headphones, case. No batteries.
16cm x 13cm x 6cm. Weighs 2kg
5. Save 25%
All
men's
pajamas
II． We have two basic types of advertisements. One is A commercial advertisement (CAs商業(yè)廣告), and the other is Public service advertisement (PSAs公益服務(wù)廣告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs.
1)Make it possible with Canon. 佳能數(shù)碼相機(jī)廣告
2)The daily modern 日產(chǎn)（尼桑）汽車(chē)廣告
3)Planned Parenthood
Children by choice, Not by chance
4)There’s no better way to fly. 德國(guó)漢莎航空
5)The power of dreams 本田汽車(chē)廣告
6)Make Poverty History
7)Like no other 索尼產(chǎn)品廣告
8)Take TOSHIBA, take the world.
9)One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved.
10)We can beat extreme poverty, starvation, AIDS. But we need your help
11)The choice of a new generation. 新一代的選擇。??百事可樂(lè)
12)Ask for more 渴望無(wú)限??百事流行鞋
13)Impossible made possible 使不可能為可能??佳能打印機(jī)
14)We're not asking for your money; we're asking for your voice.
CAs：______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
PSAs: ______________ ________________ ________________
______________ ________________ ________________
______________ ________________ ________________
Reading & discussion
Read the passage of Reading and decide the main ideas for each paragraph after discussion.
Para1 __________________________________________________________
Para2 __________________________________________________________
Para3 __________________________________________________________
Para4 __________________________________________________________
Activities and discussion
I. Learn to design some questions，express your opinion and state the views.
Q1： _________________________________________________________________
Q2： ________________________________________________________________
Q3: ________________________________________________________________
Q4: ________________________________________________________________
II. Try to join your main ideas together with some other sentences to form a summary of your Reading.
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
____________________________________________________________
Words and expressions
3．研析：
詞匯
1. share n. 一份（報(bào)酬、責(zé)任、權(quán)利等），股份，
If you want a share of the pay, you’ll have to do your share of the work.
如果你想得到一份報(bào)酬，就得做好你該分擔(dān)的那一份工作。
She owns 5000 shares in the company. 她擁有公司的五千股份。
Children should have a share in deciding which subjects they study.
孩子們應(yīng)可參與決定學(xué)習(xí)哪些課程。
Vt. to join with other people in owning, using , or doing something 分享，共有，分擔(dān)
Everyone in the house shares the same bathroom.
家里的人都共用一個(gè)浴室。
He’s sure we’ll win the match, but I don’t share his faith in the team.
他肯定我們會(huì)贏這場(chǎng)比賽，但我沒(méi)有他對(duì)球隊(duì)的那種信念。
also 又作share out , to divide and give out in shares 分配，均分
His property was shared between his children.
他的財(cái)產(chǎn)由他的孩子們平分了。
2. be used to,
有用句型：be(get) used to sth; be used to doing sth 習(xí)慣于 （某事）的；
She gets used to English food.
她開(kāi)始習(xí)慣英國(guó)的食物。
I’m not used to getting up so early.
我不習(xí)慣起得那么早。
[相關(guān)鏈接]：be used to do sth
used to do sth
would do sth
A computer can be used to do all its accounts.
電腦可以用來(lái)計(jì)算所有的賬目。
I don’t play tennis much these days, but I used to.
我最近不太打網(wǎng)球，可是過(guò)去常打。
We used to work in the same office and we would often have coffee together.
我們以前在同一個(gè)辦公室工作，并且經(jīng)常一起喝咖啡。
注意：used to do sth 表示過(guò)去經(jīng)常、總是或有規(guī)律地發(fā)生的事，但現(xiàn)在不一定還那么做。 usedn’t to 否定縮略形式，used to 也常常被看作情態(tài)動(dòng)詞。
3.advertise，vt.做廣告：為…做公開(kāi)啟事，尤指贊揚(yáng)（某一產(chǎn)品或企業(yè)）的質(zhì)量或優(yōu)勢(shì)以促銷(xiāo)
1). to make known; call attention to: 引起注意：使變得著名；引起對(duì)…的注意：
I advertised my intention to resign.
渲染我要辭職的意向
2). to warn or notify: 告誡，告知：
This event advertises me that there is such a fact as death.
這件事告誡我有死亡這樣的事實(shí)
vi（不及物動(dòng)詞）
1). to call the attention of the public to a product or business. 做廣告：引起公眾對(duì)產(chǎn)品或企業(yè)的注意
We advertised through the newspaper for the products of our factory.
我們通過(guò)報(bào)紙宣傳我們廠的產(chǎn)品。
2). to inquire or seek in a public notice, as in a newspaper: 登廣告：在公告，如報(bào)紙上詢問(wèn)或?qū)ふ遥?br />He advertised for an apartment when he just arrived in this city.
在他剛到這個(gè)城市時(shí)他登廣告尋求公寓房
4.recommend, vt.（及物動(dòng)詞）
1). to praise or commend (one) to another as being worthy or desirable; endorse: 推薦：向另外一個(gè)人稱贊或推薦（某人或物），認(rèn)為其有價(jià)值或合人心意；擔(dān)保：
They recommended him for the job.
他們推薦他做那項(xiàng)工作。
He recommended a sedan instead of a station wagon.
他推薦了轎子而不是馬車(chē)
2). to make (the possessor, as of an attribute) attractive or acceptable: 使受歡迎：使（其擁有者，如其品質(zhì)之擁有者）具有吸收力或使之可�。�
Honesty recommends any person.
任何一個(gè)人都?xì)g迎誠(chéng)實(shí)的品質(zhì)
Your plan has very little to recommend it.
你的計(jì)劃幾乎毫無(wú)可取之處。
3). to commit to the charge of another; entrust. 托付：將……交給另一個(gè)人掌管；信托
She recommend a child to her friend when was away.
她不在家時(shí)把小孩子托給她的朋友照管。
4). to advise or counsel: 勸告：建議或忠告：
She recommended that we avoid giving offense.
她建議我們避免找麻煩
vi.（不及物動(dòng)詞）
1). to give advice or counsel: 建議：給以勸告或忠告：
He recommended against signing an international agreement
他建議別簽署國(guó)際協(xié)定。
5.determine, vt.（及物動(dòng)詞）
1). to decide or settle (a dispute, for example) conclusively and authoritatively.
判定：結(jié)論性、權(quán)威性地決定或解決（糾紛等）
He determined to go.
他決意要去。
I am determined to do better than Mike.
我決心比邁克做得更好。
He determined to go [that he (should) go] at once.
他決心立刻就走。
2). to cause (someone) to come to a conclusion or resolution.
使（某人）得出結(jié)論，使得出解決方法
He has not determined what he will study.
他還沒(méi)有決定學(xué)什么。
His advice determined me to drink and smoke no more.
他的勸告使我決定不再抽煙喝酒了。
3). to be the cause of; regulate:
成為…的原因；控制：
Demand determines production.
需求決定生產(chǎn)
4). to give direction to:
定向：指出方向：
The management committee determines departmental policy.
管理委員會(huì)決定各部門(mén)的政策
vi.（不及物動(dòng)詞）
1). to reach a decision; resolve.解決，決定：作出決定；
They determined on an early start.
他們決定早些出發(fā)。
I have determined on [upon] going to the countryside after graduation.
我已決定畢業(yè)后到農(nóng)村去。
6.appeal, vi.
1). 呼吁；懇求
The government is appealing to everyone to save water.
政府呼吁每個(gè)人節(jié)約用水。
The victims' families of the murder have appealed to the Supreme Court to have a definitive answer.
謀殺案的被害家屬已經(jīng)請(qǐng)求最高法院作確切的答復(fù)。
2). （常與to連用）吸引；引起興趣
She appeals to me.
我對(duì)她感興趣。
Bright colours appeal to small children.
小孩喜歡鮮艷的顏色。
Does the idea of working for a venture company appeal to you?
你有沒(méi)有興趣到合資企業(yè)去工作?
3). n. 呼吁；懇求
an appeal for forgiveness
懇求原諒
The teacher listened to his appeal.
老師傾聽(tīng)了他的要求。
4). （常與to連用）上訴；訴諸于
appeal a decision to a higher court
不服判決提出上訴
He appealed against the judge's decision.
他不服法官判決而上訴。
7.approach vt., vi.
1). 走近；靠近
We approached the museum.
我們走近博物館。
2). （首次）接洽
Did he approach you about a loan?
他與你談了借款的事了嗎？
3). 開(kāi)始考慮；開(kāi)始著手
He approached the idea with caution.
他開(kāi)始認(rèn)真地考慮那個(gè)主意。
He approached the new job with enthusiasm.
他滿懷熱情地去干新的工作。
4). 接近，近似
The population of our city is approaching 5 million
我們這個(gè)城市的人口接近500萬(wàn)
It is not allowed to approach the forbidden area.
這里是禁區(qū)不許接近。
The time is approaching when we must be on board.
我們上船的時(shí)間快到了。
[習(xí)慣用法]
at the approach of
在...快到的時(shí)候
be approaching (to)
與...差不多, 大致相等
be difficult of approach
(指地方)難到達(dá)的; (指人)難于接近的
be easy of approach
(指地方)容易到達(dá)的, 交通方便的; (指人)容易接近的
make an approach to
對(duì)...進(jìn)行探討
make approaches to sb.
設(shè)法接近某人, 想博得某人的好感
approach sb. on sth.
向某人接洽[商量、交涉]
approach sb. about sth.
向某人接洽[商量、交涉]
approach to
接近, 近似, 約等于; (做某事)的方法[途徑]
8.satisfy vt. 使幸福； 使愉快; 使?jié)M足，使?jié)M意
This work does not satisfy me.
這件工作我不滿意。
"I wasn't satisfied with our treatment at that hotel, so I shall complain to the proprietor."
"我不滿意我們?cè)谀羌衣灭^受到的待遇,因此我要向旅館老板投訴。"
（常與of, that連用）使確信；使消除疑慮
I am satisfied that he is guilty.
我確信他有罪。
I satisfied my employer that I had finished.
我使老板相信我已經(jīng)完成
adj. satisfied; 感到滿意的 satisfying令人滿足的, 令人滿意的
The story had a satisfying ending. 那個(gè)故事的結(jié)局令人滿意。
9.intend vt. 想要, 打算; 企圖 ;設(shè)計(jì); 計(jì)劃; 意指, 意思是
He intends his child for a doctor 他打算讓孩子以后行醫(yī)
He intends no harm. 他沒(méi)有惡意。
I intend to go home. 我想回家。
The book is intended for beginners. 本書(shū)是為初學(xué)者編寫(xiě)的。
What do you intend by that remark? 你說(shuō)這話是什么意思?
Is that what you intended? 這是你的原意嗎?
I intend it as a stop -gap. 我想拿它湊數(shù)。
[相關(guān)鏈接] intend 系正式用語(yǔ), 指“心里已有做某事的目標(biāo)或計(jì)劃”, 含有“行動(dòng)堅(jiān)決”之意, 如:
I intended to write to you.
我要給你寫(xiě)信。
mean 可與 intend互換, 但強(qiáng)調(diào)“做事的意圖”, 較口語(yǔ)化, 如:
I mean to go to bed earlier tonight.
今晚 我想早些睡覺(jué)。
propose指“公開(kāi)明確地提出自已的目的或計(jì)劃”, 如:
I proposed to speak for an hour.
我想講一小時(shí)。
[習(xí)慣用法]
be intended to (do)意思是使; 是用來(lái)
be intended to be 規(guī)定為, 確定為
it is intended that 企圖, 意圖是
intend for 打算供...使用; 打算送給；打算使...成為; 想讓...從事某事
10.protect vt. 保護(hù); 保衛(wèi); 準(zhǔn)備支付(匯票)
protect home industries 保護(hù)國(guó)內(nèi)工業(yè)
protect sb. from danger 保護(hù)某人免遭危險(xiǎn)
A line of forts was built along the border to protect the country against attack.
在邊界沿線構(gòu)筑了堡壘, 以防國(guó)家受到攻擊。
He raised his arm to protect his face.
他舉起手臂護(hù)住臉部。
He is wearing sunglasses to protect his eyes from the strong sunlight.
他戴著太陽(yáng)鏡以擋強(qiáng)烈的陽(yáng)光。
11.aware adj. [用作表語(yǔ)]知道的; 意識(shí)到的
He wasn’t aware of the danger. 他沒(méi)意識(shí)到有危險(xiǎn)。
I didn’t become aware of his arrival. 我沒(méi)注意到他的到來(lái)。
注意：后接從句時(shí)of 要省略。
Are you aware that you have hurt her feelings?
你有沒(méi)有察覺(jué)到你已經(jīng)傷害了她的感情了呢？
I became aware how she might feel.
我察覺(jué)到她會(huì)有怎樣的感受。
[相關(guān)鏈接] aware; conscious; sensible 都含有“意識(shí)到的”意思。
aware 側(cè)重“感官所意識(shí)到的外界事物”, 如:
Everybody is aware of the importance of the Four Modernizations.
每個(gè)人都意識(shí)到了四化的重要性。
conscious 側(cè)重“心理感知”, 如:
He is conscious of a sense of quilt. 他感到內(nèi)疚。
sensible 指“可用感官察覺(jué)到的(較復(fù)雜或抽象的事物的)”, 如:
I was sensible of her solemn grief. 我知道她很悲哀。
unaware 不知道的，沒(méi)察覺(jué)到的 unconscious不省人事的，未發(fā)覺(jué)的，無(wú)意識(shí)的
12.trick n. 詭計(jì), 欺騙, 騙術(shù), 奸計(jì); 謀略; 惡作劇; 卑鄙的手段; 輕率愚蠢行為; 習(xí)慣怪癖; (貶意)秘訣, 竅門(mén); 手腕, 手法; 技藝, 巧技; 戲法, 幻術(shù); [口語(yǔ)]逗人的孩子; 俏姑娘
He exposed all the tricks of the enemy 他揭露了敵人的一切陰謀詭計(jì)。
a double -dealing trick 兩面派手法
Tom can see through the magician's tricks.
湯姆能看穿魔術(shù)家的戲法。
戲法；把戲；花樣
I can do magic tricks.
我會(huì)玩魔術(shù)。
He has learned the tricks of the trade
他學(xué)會(huì)了這行生意的訣竅
He got the money from me by a trick.
他用詭計(jì)騙走了我的錢(qián)。
The children played a trick on their teacher.
孩子們捉弄了他們的老師。
Tom has the trick of frowning.
湯姆有皺眉頭的習(xí)慣。
a mere trick of the light
(魔術(shù)中)僅靠燈光造成的幻覺(jué)
a night trick
夜班
a pretty little trick
漂亮的少女
13.deal with，vt. (dealt [delt]) 分配, 分派(out); 分, 分給, 授給, 發(fā)(紙牌)
給以(打擊); [常用于被動(dòng)語(yǔ)態(tài)]對(duì)待, 對(duì)付
deal sb. hard blows 狠狠打擊某人
deal the cards 分牌
You have been well /badly dealt by him. 你受到了他的優(yōu)/虐待。
vi. 交易; 經(jīng)營(yíng)(in) 應(yīng)付, 處理, 考慮, 安排(with)，與...有關(guān); 論述, 涉及(with)
從事, 參與; 生產(chǎn); 使用，交際, 打交道, (和...)來(lái)往，對(duì)待, 處分, 懲處，分發(fā)(尤指分紙牌)
deal in tea 經(jīng)營(yíng)茶葉
deal with the cards 發(fā)牌
He is easy to deal with.
他很容易打交道。
The committee will deal with this complaint.
委員會(huì)將要處理這份投訴
The book deals with this problem.
這本書(shū)論述了這個(gè)問(wèn)題。
The teacher deals fairly with his pupils.
這個(gè)教師公平地對(duì)待他的學(xué)生。
How would you deal with an armed burglar?
遇到持有武器的盜賊，你將如何對(duì)付？
14.believe in 信仰；信任; 相信; 認(rèn)為（某事物）有價(jià)值
to believe in God 信仰上帝
I don't believe in the story.
我不相信這件事。;我不相信這個(gè)故事。
We believe in him.
我們信任他。
Do you believe in ghosts?
你相信有鬼嗎?
Some people believe in everlasting life after death.
有些人相信永生。
He believed in telling the truth.
他相信說(shuō)的是真話
He believed in homeopathy
他認(rèn)為順勢(shì)療法有效
I don't believe in letting children do whatever they like.
我不贊成讓孩子為所欲為。
15.be supposed to do sth.,
I suppose you are right.
我想你說(shuō)得對(duì)。
Let's suppose (that) the news is true.
讓我們假定這消息是真的。
Suppose your father saw you now, what would you say？
假設(shè)你父親現(xiàn)在看到了你, 你該怎么說(shuō)？
Creation supposes a creator.
創(chuàng)造必須先有創(chuàng)造者。
I should suppose him to be about twenty.
我猜他是二十歲左右。
Suppose we go for a walk.
我們?nèi)ド⑸⒉桨伞?br />be supposed to (do)
被期望或要求; 應(yīng)該; (用于否定句中)不被許可; 據(jù)說(shuō)
16.be of high quality,
be of +抽象名詞=be+該名的形容詞形式
be of great (much) value/ importance/ use/ help/ interest = be very valuable /important/ useful/helpful/ interesting
The dictionary is of great help to my translation but that one is of no use.
這本字典對(duì)我的翻譯有很大的幫助，但那本卻沒(méi)用。
The reference book is of great importance to my writing.
這本參考書(shū)對(duì)我的寫(xiě)作是很重要的。
of的后也可加上特質(zhì)名詞
be of +the same/different size/height/age/colour/weight/type /class etc.
We are of the same class.
我們是同一個(gè)班的。
The coins are of different sizes, shape sand metals.
這些硬幣大小、形狀、質(zhì)地都不一樣。
以上這兩種of 結(jié)構(gòu)還可以用作賓補(bǔ)和名詞的后置定語(yǔ)。
Do you think the book of any interest to middle school students? (賓補(bǔ))
Old factory buildings have many halls and workshops of different sizes. (定語(yǔ))
17.benefit n. 利益, 好處; 恩惠; 退休金; 津貼; 救濟(jì)金; 保險(xiǎn)撫恤金 義演; 義賽
a public benefit 公益
be of benefit to the people 對(duì)人民有好處
disability benefits 殘廢撫恤金
a benefit match 義賽
This dictionary will be of great benefit to me. 這部字典將對(duì)我有很大裨益。n.
vt. 有益于
Exercise benefits our health. 運(yùn)動(dòng)有益于我們的健康。
vi. 受益
We benefit by [from] daily exercises. 每天做操對(duì)我們有益。
[習(xí)慣用法]
for the benefit of 為了...的好處
give sb. the benefit of one's experience 用自己的經(jīng)驗(yàn)[知識(shí)]幫助某人
in benefit 有資格得到救濟(jì)金(指生病、失業(yè)等津貼)
out of benefit 沒(méi)有資格得到救濟(jì)金
sick benefit 疾病津貼
18.concerned n. 所關(guān)切的事； 涉及（某人）利害關(guān)系； 焦慮；商行， 公司； 企業(yè)； 康采恩， 財(cái)團(tuán); 股份; 小玩意兒， 小東西
have concern about the matter
關(guān)心此事
express /show deep concern for sb.
表示對(duì)某人十分關(guān)心
have concern over a friend's misfortune
憂慮友人的不幸
a going concern
開(kāi)著的商店； 發(fā)展中的事業(yè)
joint stock concern
股份公司
paying concern
有收益的企業(yè)
a petty concern
細(xì)事
What concern is it of yours?
此事與你有什么關(guān)系？
There is some cause for concern but no need for alarm.
是有點(diǎn)令人憂慮， 但不必驚慌。
She has a concern in that company.
她在那家公司有股份。
Her ring is an odd little concern fitted with blinking diamonds.
她的戒指是裝有許多閃光鉆石的小玩意兒。
[習(xí)慣用法]
as concerns 關(guān)于
as far as... be concerned 關(guān)于； 至于； 就...而言
be concerned about 關(guān)心
be concerned over (at) sth. 為某事憂慮
be concerned in sth. 和某事有牽連
be concerned with 牽涉到， 與...有關(guān)， 參與
everyday concerns 日常事務(wù)
feel concern about 憂慮， 掛念
give oneself no concern (about) 不關(guān)切， 對(duì)...冷淡
have a concern in 和...有利害關(guān)系
have no concern for 毫不關(guān)心
have no concern with 和...毫無(wú)關(guān)系
it is no concern of mine (yours) 這不關(guān)我［你］的事
of much concern 很重要， 很有關(guān)系
of no concern 無(wú)關(guān)緊要， 沒(méi)有意義
with concern 關(guān)切地
concern oneself about sth.忙于； 從事； 關(guān)心， 關(guān)切
concern oneself in sth. 忙于； 從事； 關(guān)心， 關(guān)切
concern oneself with sth. 忙于； 從事； 關(guān)心， 關(guān)切
19.depend vi. [通常與 on, upon 連用] 依靠, 依賴; 相信, 信賴; 取決于, 由...而定
[習(xí)慣用語(yǔ)]
That depends.
[口]要看情況而定。
It all depends.
[口]要看情況而定。
You may depend upon it.
[口]肯定無(wú)疑; 放心好了。
depend on
依靠; 由...而定, 取決于; 從屬于; 依賴其維持
depend upon
依靠; 由...而定, 取決于; 從屬于; 依賴其維持
depend upon it
[口]肯定無(wú)疑,保管沒(méi)錯(cuò), 我敢說(shuō)(用于句首或句末, 不必加主語(yǔ))
20.come up with, 找出， 想出（答案，計(jì)劃等）
You’ve come up with a good idea.
你想出來(lái)的主意好極了。
They might come up with a plan.
他們有可能想出一個(gè)計(jì)劃了。
He couldn't come up with an answer.
他回答不上來(lái)。
He couldn't come up with an appropriate answer just at the time.
那時(shí)他想不出一個(gè)合適的答案。
語(yǔ)法點(diǎn)津
direct speech (direct narration) 直接敘述的話語(yǔ)，即直接引語(yǔ)。the style used in writing to report what someone said by repeating their actual words.
reported speech (indirect speech) 轉(zhuǎn)告引述的話語(yǔ)，即間接引語(yǔ)。the style used in writing to report what someone said without repeating their actual words.
Notes:
1．引述一般疑問(wèn)句或附加疑問(wèn)句時(shí)，通常用whether或if引導(dǎo)，而引述選擇疑問(wèn)句時(shí)，一般只能用whether引導(dǎo)。
E.g.: “Does he really mean it?”
---- I wondered whether/if he really meant it.
“They live in groups, don’t they?”
---- He asked whether/if they lived in groups.
“Is this book yours or his?”
---- She asked me whether this book was mine or his.
2．引述特殊疑問(wèn)句時(shí)，用原句中的wh-詞引導(dǎo)。
E.g.: “Why didn’t you stop her?”
---- He asked why I hadn’t stopped her.
3. 引述陳述句時(shí)，用連詞that引導(dǎo)（that在口語(yǔ)中常被省略）。
e.g.: He said, “I like it very much.”
---- He said that he liked it very much.
“I’ve left my book in your room.”
---- He told me that he had left his book in my room.
3. 引述祈使句時(shí)，要將祈使句的動(dòng)詞原形變成帶to 的不定式，并在不定式的前面根據(jù)句子的意思加上tell, ask, order 等動(dòng)詞，如果祈使句為否定句，在不定式的前面加上not。
She said to us, “Please sit down.”
---- She asked us to sit down.
He said to him, “ Go away!”
---- He ordered him to go away.
He said, “Don’t make so much noise, boys.”
---- He told the boys not to make so much noise.
在將直接引語(yǔ)變成間接引語(yǔ)時(shí)要特別注意幾個(gè)變化：
1）人稱的變化： 間接引語(yǔ)是轉(zhuǎn)述別人的話，說(shuō)話時(shí)由于角色的不同，人稱代詞要根據(jù)實(shí)際情況作相應(yīng)的變化。
e.g. Mr Black said, “I’m busy.”
---- Mr Black said that he was busy.
“Do you mind my opening all your windows?” he asked us.
---- He asked us if we minded his opening all our windows.
2) 時(shí)態(tài)的變化：如主句的謂語(yǔ)動(dòng)詞是一般過(guò)去時(shí)，直接引語(yǔ)變成間接引語(yǔ)時(shí)，從句的謂語(yǔ)動(dòng)詞在時(shí)態(tài)方面要作相應(yīng)的變化。中主句的謂語(yǔ)動(dòng)詞是現(xiàn)在時(shí)，從句的時(shí)態(tài)則無(wú)需變化。
直接引語(yǔ)轉(zhuǎn)換成間接引語(yǔ)時(shí)時(shí)態(tài)的變化例 句
直 接 引 語(yǔ)間 接 引 語(yǔ)
一般現(xiàn)在時(shí)
一般過(guò)去時(shí)
現(xiàn)在進(jìn)行時(shí)
過(guò)去進(jìn)行時(shí)
現(xiàn)在完成時(shí)
過(guò)去完成時(shí)
一般過(guò)去時(shí)
過(guò)去完成時(shí)
過(guò)去完成時(shí)
過(guò)去完成時(shí)不變
一般將來(lái)量
過(guò)去將來(lái)時(shí)He said, "I'm afraid I can't
finish this work."
He said, "I'm using the
knife."
She said, "I have not heard
from him since May."
He said; "I came to help
you."
He said, "I had finished my
homework before supper."
Zhou Lan said, "I'11 do it
after class."He said that he was afraid he
couldn't finish that work.
He said that he was using the
knife.
She said that she had not
heard from him since May.
He said that he had come
to help me.
He said that he had finished
his homework before supper.
Zhou Lan said that she would
do it after class.
2）指示代詞、時(shí)間狀語(yǔ)、地點(diǎn)狀語(yǔ)和動(dòng)詞的變化
直接引語(yǔ)轉(zhuǎn)換成間接引語(yǔ)時(shí)的變化例 句
直 接 引 語(yǔ)間 接 引 語(yǔ)
this that
these those
now then
today that day
yesterday
the day before
tomorrow
the next (following)day
here there
come go
She said, "I will come this
morning."
He said, "These books are
mine."
He said, "It is nine o'clock
now.
He said, "I haven't seen her
today."
She said, "I went there
yesterday."
She said, “I'11 go there
tomorrow. ?“
He said, "My sister was
here three days ago."
She said, "I will come here
this evening."She said that she would go that
morning.
He said that those books were
his.
He said that it was nine o'clock
then.
He said that he hadn't seen her
that day.
She said that she had gone
there the day before.
She said that she would go there
the next (following) day.
He said that his sister had been
there three days before.
She said that she would go there
that evening.
自主演練
A．單項(xiàng)填空 20題
1. The newly published book, which refers _______ basic English grammar, is _________only for beginners.
A. as; meant B. for; intended C. to; planned D. to; intended
2. The middle-aged couple intends their son, who is in senior three now, __________a doctor.
A. for B. in C. as D. after
3. The 3-storyed-building, newly built _________, the sports field of our school, is intended __________a multi-functional language lab.
A. on; as B. behind; as C. in; for D. beyond; for
4. The official, who had much ________ at dealing __________ troublesome affairs, was shot to death by a terrorist.
A. experiment; with B. experience; with
C. experiences; for D. experienced; for
5. The popular musician was asked ___________ she should intend to be her partner in the next concert.
A. what B. whomC. how D. when
6. -------- Was the judge _________ with the result?
--------- I don’t think so. But perhaps no judge is easy __________.
A. satisfying; satisfied B. satisfied; to satisfy
C. satisfactory; to be satisfied D. satisfaction; satisfactory
7. Wind __________ electricity widely in any parts of the world.
A. is used to produce B. is used to producing
C. used to produce D. used to producing
8. When he was there, he __________go to that coffee shop at the corner after work every day.
A. would B. should C. had better D. might
9. Mother _________ us stories when we were young.
A. was used to tell B. was used to telling C. used to tell D. used to telling
10. More and more people nowadays have come __________ taking exercise every day.
A. believe B. believe in C. to believeD. to believe in
11. I _________ what he’s said because I __________him.
A. believe; believe B. believe in; believe in
C. believe; believe in D. believe in; believe
12. They picked the town of Tobermory on Mull because the brightly colored houses appeal ________children.
A. to B. for C. against D. with
13. They tricked the pretty girl _________stealing money from the store.
A. into B. to C. with D. against
14. Nick is looking for another job because he feels that nothing he does ________his boss.
A. serves B. satisfied C. promises D. supports
15.-------You ________part in the party in time.
--------Sorry, I was delayed by the accident.
A. are supposed to take B. have supposed to take
C. are supposed to have taken D. supposed to take
16. He was persuaded __________a college graduate but he knew nothing about history.
A. to be B. being C. to have been D. having been
17. There _____ a lot of coal mines in the south, but many of them have been closed or are _____ be closed.
A. use to having; about to B. used to be; to
C. use to having; going to D. used to be; supposed to
18．Your suggestion is _______to us.
A. of very valueB. great valuableC. of great valueD. very value
19. He left the place, _______never ________back again.
A. determined; to comeB. being determined; to come
C. determined; comingD. determining; coming
20. Can you tell me __________________________?
A. What life will be like in the future B. What will life be like in the future
C. How life will be like in the future D. How will life be like in the future
B．短文填空
What makes a good a 1 ? There have been major changes in a____2_____ in the past sixty years. People read advertisements partly for i 3 and partly because they are interesting. Today’s advertisements often start with a question, or a puzzle, with the purpose of a 4 the reader’s a 5 . Of course, most advertisements contain information. But this is usually contained in a text that is interesting and often funny. Humour is very important. Sometimes advertisements tell a s 6 , or the story may be c 7 over a number of advertisements. However, there is a danger in this. It is possible that the reader or viewer will p 8 the advertisement but not the name of the r 9 .
There are other d 10 . If you are selling your product in a foreign market, you must check that the t 11 is correct. A company that sold hair cream wanted to say “X puts life into dry hair.” They took some p 12 of a handsome actor, and the advertisements a 13 on large boards by the side of the road. Nobody bought the product, however, because when translated it meant “X puts living things into dry hair.”
In the 1960s a British car company which made very expensive cars was about to sell its latest car in Germany. However, the c 14 had to change the name of the car at the last moment. A German speaker at the factory pointed out to the s 15 manager that the British name of the car meant “animal waste” in German.
C．詞匯題
1. ------- Excuse me, may I ask you some questions?
-------- Sorry, I’m too busy and I haven’t even a minute to __________.
A. spend B. share C. spare D. stop
2. -------Does he work hard at his lesson?
-------Yes, he ________ no efforts, I dare say.
A protectsB determines C spares D wastes
3. You don’t have to _________the umbrellas; I’ll give you one each.
A. advertiseB. be used to C. share D. persuade
4. We have to __________ the practical measures.
A. come out B. come up with C. come upD. come out
5. The crowd is too noisy, but anyway I have to make myself ______ to them because the news
is so important to them.
A. supposed B. understood C. heard D. known
6. I was looking through China Daily when an __________ for a second-hand car attracted my attention.
A. advertise B. advertising C. advertisements D. ad
7.We _________ him to stop surfing the internet, but he wouldn’t.
A. persuaded B. tried to persuade C. suggested D. demanded
8. Would you __________ me a good dictionary?
A. command B. demand C. recommend D. recommendation
9. The mother is _________about her son’s future.
A. cared B. known C. concerned D. impressed
10. _______is a highly developed twentieth-century industry.
A. AdvertisementB. AdvertisingC. Advertise D. Advertiser
D．改錯(cuò)題 1篇 10題
短文改錯(cuò)的解題基本思路應(yīng)該是：
一．通篇閱讀語(yǔ)篇,整體把握短文意思,始終以理解為主線,以上下文為依據(jù)找出句中的錯(cuò)誤。許多時(shí)候，就某一行或某一句單獨(dú)而言常常難以判斷其正確與否，錯(cuò)誤何在，故必須以全篇為一整體才可對(duì)該句或者對(duì)該行作出判斷。
二．以句為單位，找行中錯(cuò)誤，開(kāi)始答題時(shí)要把每一行都看成有錯(cuò)來(lái)判斷（錯(cuò)詞、多詞、缺詞），而判斷的依據(jù)一定是上下文，最小單位是一個(gè)完整的句子。具體解題過(guò)程中，應(yīng)該注意把握下列幾個(gè)方面的一致問(wèn)題：
一)．時(shí)態(tài)一致
對(duì)時(shí)態(tài)的考查是歷年高考短文改錯(cuò)題必考的考點(diǎn)之一,一般為一到兩題.主要檢查考生是否具有判斷短文中謂語(yǔ)動(dòng)詞的時(shí)態(tài)與上下文、特定語(yǔ)言環(huán)境及該句的時(shí)間狀語(yǔ)是否保持了呼應(yīng)與一致的能力。
例1． I remembered her words and calm down.(NMET'00)根據(jù)上文中的 remembered 得知 時(shí)間是在過(guò)去，所以 calm 的時(shí)態(tài)應(yīng)與上文保持一致，應(yīng)該改為 calmed。
例2．Time passes quickly. Evening came. (NMET'03)通篇的時(shí)態(tài)是過(guò)去時(shí)，所以應(yīng)把passes改為passed.
二)．主謂一致
謂語(yǔ)動(dòng)詞在人稱和數(shù)上是否與主語(yǔ)保持一致。
例1．Now my picture and the prize is hanging in the library.(NMET'00)my picture and the prize是 復(fù)數(shù) ，其謂語(yǔ)也應(yīng)該用復(fù)數(shù)。這里的is 應(yīng)改為are。
例 2．Their word were a great encouragement to me.(NMET'03)
此句的主語(yǔ)word與謂語(yǔ)明顯不一致，應(yīng)將 word改為words. 此題也是由謂語(yǔ)反過(guò)來(lái)判斷主語(yǔ)，是不是現(xiàn)在出題的一種趨向，筆者不敢妄下結(jié)論 。
三)．平行一致
not only…but also…, either…or…, neither…nor…，not …but…以及and, but, or 等并列連詞或詞組連接的結(jié)構(gòu)可稱為平行結(jié)構(gòu)。在平行結(jié)構(gòu)中，詞性、時(shí)態(tài)、短語(yǔ)等形式須保持前后一致。
例1. As we climbed the mountain, we fed monkeys, visiting temples and told stories. (NMET'02)依據(jù)平行一致原則，此處非謂語(yǔ)動(dòng)詞 visiting應(yīng)與前后文的fed ,told保持一致，改為visited.
例2．I followed her advice and should put down 100 words or so each day. (NMET'03) 此句中的should應(yīng)刪除，并列連詞and前后的形態(tài)應(yīng)該一樣，與前文followed 保持時(shí)態(tài)上的平行一致。put過(guò)去式和原形一樣。
例3．I liked it very much and reads it to the class.(NMET'03)此句and前后應(yīng)一致,read 和like的時(shí)態(tài)是一樣的，應(yīng)改為 read
四)．?dāng)?shù)的一致
名詞的數(shù)須與其修飾語(yǔ)保持一致
例 1．On the way up I was busy taking picture since the scenery was so beautiful.(NMET'02)
由上下文得知拍了許多照片應(yīng)該用take pictures ，應(yīng)把 picture改為pictures.
例 2．She said that she and my schoolmate all wished me success.(NEMT'00)
my schoolmate應(yīng)該不止一個(gè)。所以要把schoolmate改為schoolmates.
五)．修飾語(yǔ)與中心詞的一致
句中的主要詞（中心詞）應(yīng)與其修飾詞間保持一致。
例 1．…so that I'll get good marks in all my subject.(NMET2001)
all 修飾可數(shù)名詞時(shí)，其后名詞應(yīng)為復(fù)數(shù)。subject該為subjects。
例 2．What things are in other homes, I wonder.(NMET'01) 這里應(yīng)該找一個(gè)詞作狀語(yǔ)，修飾整個(gè)句子，意為“我想知道其他家庭是怎樣的？”此時(shí)應(yīng) 找副詞How才可保持一致。
六)． 代詞數(shù)、性、格的一致
用于指代的各類(lèi)代詞應(yīng)在數(shù)、性、格上與上下文保持一致。
例 1．The three of them were arrived at the foot of the mountain. (NEMT'02)
此短文以第一人稱敘述，三個(gè)人指my parents and I, 所以不應(yīng)該用 them 而要用us.
例 2．It was about noon we arrived at the foot of the mountain. (NMET'02)
這里考查限制性定語(yǔ)從句。先行詞noon在從句中作時(shí)間狀語(yǔ)， 應(yīng)加when指代上文的noon .
七)．語(yǔ)態(tài)一致
句中謂語(yǔ)動(dòng)詞或非謂語(yǔ)動(dòng)詞應(yīng)與上下文語(yǔ)態(tài)保持一致。
例1．Books may be keep for four weeks. (NEMT'94)
與其主語(yǔ)Books相對(duì)應(yīng)，此處應(yīng)為被動(dòng)語(yǔ)態(tài)，故keep應(yīng)改 為kept。
例 2 . My father has little time for films .But one day as he was finished his work, he found a film ticket under the glass on the desk. Father 與finish之間是主動(dòng)關(guān)系。應(yīng)把was 去掉。
八)．搭配一致
句中的固定搭配應(yīng)保持完整并與上下文一致。
例1 ． I felt so nervous as I shook like a leaf. (NMET' 00) 后跟從句，保持一致須用so…that結(jié)構(gòu)這一固定搭配。as改 為that.
例2 . My teacher advised me to keep my diary. (NMET'03)
keep a diary 是固定搭配， 應(yīng)把改為 a。
例 3．Soon I began to enjoy talk to myself on paper as I was learning to express me in simple English.(NMET'03)
enjoy doing\express oneself是固定搭配。應(yīng)把talk改為 talking; me 改為myself
以上為正面考固定搭配，有時(shí)考題恰恰利用我們對(duì)固定搭配的思維定勢(shì)來(lái)擾亂我們的思路，反面考固定搭配。如：
例 4.I was so tired that I fell asleep at the moment my head touched the pillow.(NMET'02)at the moment為固定搭配，學(xué)生誤認(rèn)為是正確的，其實(shí) the moment是名詞短語(yǔ)引導(dǎo)的狀語(yǔ)從句。所以要把 at 去掉。
同理：We may be one family and live under the same roof ,but we do not seem to get much time to talk about together(MENT'01) 應(yīng)把a(bǔ)bout去掉。
The time passed quickly .Evening came down.把down去掉。
九)．邏輯一致
這是一種隱蔽性較強(qiáng)且�？嫉目键c(diǎn)之一，檢查時(shí)應(yīng)通篇考慮，重點(diǎn)在連詞、代詞，肯定與否定，及相對(duì)應(yīng)的動(dòng)詞如 come 與go 等。
例 1．She was smiling but nodding at me.(NMET'00)
上下文看，應(yīng)為She---my English teacher微笑且點(diǎn)頭鼓勵(lì) 我，but 應(yīng)為and。
例2．I always thought in Chinese and tried to translate anything into English(NMET'03)
從上文可知, 我總是用漢語(yǔ)思考再把一切譯成英語(yǔ)。所以應(yīng)把 anything 改為everything.
總之，只要同學(xué)們掌握解題技巧，認(rèn)清以上九個(gè)一致.短文改錯(cuò)將會(huì)和其它題型一樣可以取得優(yōu)異的成績(jī)。下面就讓我們來(lái)實(shí)戰(zhàn)一下：
Today is No Tobacco Day. I hoped that smokers will give up 1. __________
smoking from now on. Smoking cigarette can lead to heart 2. __________
disease, cancer and the other health problems. As we know now, 3. __________
it does great harm only to smokers themselves, but to those 4. __________
who doesn’t smoke. It is reported that at least three hundred and 5. __________
twenty thousand Americans killed by smoking each year. 6. __________
And about 40 million of Americans continue to smoke cigarettes today.7. __________
Fortunately, more and more people have come to realize the dangerous8. __________
of smoking and begin to stop it. As a student, you shouldn't form 9. __________
such a bad habit. Do make your mind to stop smoking if you have10. _________
started smoking.
E．書(shū)面表達(dá)
1．單句翻譯:
1.這個(gè)學(xué)校時(shí)的所有的人都一個(gè)餐廳里吃飯。(share)
2.我們以前在同一個(gè)辦公室工作，但我三年前就離開(kāi)那兒了。(used to )
3.我們通過(guò)廣播、電視宣傳我們廠的產(chǎn)品。(advertise)
4.他推薦Tom在那個(gè)學(xué)校當(dāng)教師。(recommend)
5.我決心把英語(yǔ)學(xué)得更好。(determine)
6.市政府號(hào)召所有的市民要節(jié)約用電。(appeal)
7.開(kāi)會(huì)的時(shí)間快到了。(approach)
8.我使老師相信我已經(jīng)完成家庭作業(yè)。(satisfy)
9.他穿著一件厚厚的大衣以便御寒。(protect)
10.家長(zhǎng)要公平地對(duì)待他們的孩子。(deal)
2．短文寫(xiě)作訓(xùn)練
We can see advertisements and posters everywhere. Companies, shops, hotels and so on advertise in newspapers, in magazines, on TV...Advertisements influence our daily life.
A. Work with your partner and write two advertisements for:
1. A person to help with your spoken English.
2. A second-hand bike.
B. Collect as many English advertisements as possible and bring them to the class to share with your partners.
F． 閱讀文章。
A
AN advertisement which says “No stopping on the way” carried on the Route No. 185 buses in Guangzhou has caused some controversy, according to the Web site of the Nanfang Daily on Tuesday.
A number of passengers complained that the wording left them puzzled while they were waiting for Route No. 185 buses.
But a spokesman with the express postal service company which created the advertisement said the advertisement referred to international postal express services.
The spokesman said the advertisement would not be misleading because of the words: “Arriving in the U.S. in two days” following the “No stopping on the way.”
A reporter from the Nanfang Daily went to the Tianhenan Bus Stop Tuesday to see how passengers responded to the advertisement.
As soon as a Route No. 185 bus arrived, five or six passengers rushed to get on the bus while two seemed to be confused with the advertisement, asking themselves: “So what are the stops where they won’t stop.”
The bus driver said the words on the bus were just advertising language.
“Residents should not be troubled because a bus has to stop at every stop on its route.”
But some passengers said the advertisement was confusing and should not appear on buses, although it could be understood on closer examination.”
B
A Miss Zhang, who works with an established advertising company in Guangzhou, said an advertisement with this type of special wording was well done.
Tom saw an advertisement in a newspaper for a beautiful modern bicycle which cost ￡50,so he went to the shop which had put the advertisement in and asked to see one of their wonderful bicycles.
The shopkeeper was very happy to show one to Tom, who examined it carefully and then turned to the shopkeeper, saying ,"There isn't a lamp on this bicycle, but there was one on the bicycle in your advertisement." "Yes, sir," answered the shopkeeper," but the lamp isn't include in the price of the bicycle. It's an extra."
"Not include in the price of the bicycle? " Tom said angrily, "But that not honest. If the lamp's in the advertisement, it should have been included in the price you gave there."
"Well, sir," answered the shopkeeper calmly, "there is also a girl on the bicycle in our advertisement, but we don't supply one of them with the bicycle either."
C
Young people who are exposed to multiple anti-tobacco advertisements on television and who can describe these ads accurately are less likely to take up smoking than their peers, study findings show.
What＇s more, their likelihood of remaining nonsmokers appears to increase with the number of television ads they view and are able to correctly describe.
The findings are based on telephone responses from12 to 20-year-olds involved in a follow-up survey 20 months after the April 2001 start of the Florida ″truth″ anti-tobacco media campaign.
This campaign included 11television ads that aimed to prevent youth from starting smoking by informing them about strategies used by the tobacco industry to popularize smoking.
Those who were able to describe, in detail, at least one of the11ads were23％more likely to remain nonsmokers at follow－up. The almost40％ of youth who were able to accurately describe four or more ads were68％more likely to remain nonsmokers, the report indicates.
In contrast, young people who were unable to accurately describe any of the television ads were more likely to say that the campaign theme did not influence their smoking in any way.
C. 展示你所收集的廣告，并進(jìn)行描述，說(shuō)明自己的觀點(diǎn)。
D. 多彩世界
1. 完形填空
At the time when Bill and Rose got married, neither of them had much money. So they were 1 to buy a house or flat. For the first years of their 2 life, they, therefore, 3 in rented (租憑的) flats. Then Bill’s father died and 4 him some money, so they bought a house. When they moved into it for the first time, one of Bill’s 5 sent him a bottle of wine as a present to celebrate his entry (住進(jìn)) into the first house he had owned. Bill and Rose had a lot of work to do, getting their things 6 , arranging the furniture, getting curtains and all the rest, so they 7 about the bottle of wine. In fact, they 8 it away in a cupboard without even unpacking (拿出) it. Bill and Rose already had two 9 when they moved into their new house, and a few months later, the third was born. When Rose came home from the 10 with the baby. Bill 11 some friends round to 12 its arrival, and they had a wonderful 13 , with plenty to eat and to drink. After the party had been on for some time, however, Bill found that the wine was 14 . 15 , he remembered the bottle which his friend had given him when they had moved into the new house and which was still lying unpacked in a 16 somewhere in the house. He found it with some difficulty and 17 it into the living-room where his 18 were sitting. When he had unwrapped the bottle, he saw a card tied to it, so he took it and read it 19 to others. 10 said “Bill, take good care of this one?it is the first one that is really yours.”
1. A. unable B. trying C. advised D. expected
2. A. happy B. married C. sad D. bitter
3. A. moved B. succeeded C. lived D. gave
4. A. carried B. brought C. sent D. left
5. A. nieces B. workers C. friends D. classmates
6. A. unpacked B. prepared C. tied D. sold
7. A. forgot B. thought C. looked D. cared
8. A. sent B. put C. took D. kept
9. A. fathers B. daughters C. children D. dogs
10. A. prison B. police station C. shop D. hospital
11. A. demanded B. expected C. invited D. wished
12. A. join in B. celebrate C. attend D. drank
13. A. party B. time C. day D. rest
14. A. served B. finished C. prepared D. bought
15. A. And B. Therefore C. Luckily D. Although
16. A. cupboard B. box C. table D. living-room
17. A. sent B. brought C. fetched D. led
18. A. family B. wife C. guests D. workers
19. A. silent B. loud C. aloud D. calm
20. A. He B. Which C. They D. It
2. 閱讀理解：
A
Advertising gives useful information about which products to buy. But modern advertising does more than gives news about products and services. Today’s advertisements , or ads, try to get consumers(消費(fèi)者) to buy certain brands(品牌) . Writers of advertising are so skillful that they can. sometimes persuade a consumer to wear a certain kind of clothing, eat a special kind of cereal(麥片) , or see a movie. Consumers might never even want a product if they did not see or hear advertisements for it.
For example, you probab1y do not need the newest cereal in the supermarket. There are probably many cereal brands on your kitchen shelves. You may not have space on a shelf for another. But if you see ads about a new cereal that is your extra-tasty and has a free prize in the box, you may want it.
Advertising must get attention. To be effective, it must be exciting, entertaining, or provide some pleasure. The secret of writing good advertising copy is to offer a good idea as well as a product. The idea is what the ad is really selling. One example is an ad that says eating a certain cereal will make a person do well in sports. That cereal brand may sell better if consumers think it offers strength and energy.
1. What is discussed in this passage?
A. The content of modern advertising. B. The skills of modern advertising.
C. The results of modern advertising. D. The writing of modern advertising.
2. According to the passage, a good advertisement should .
A. be both persuasive and effective B. give people useful information
C. show people a product D. show people a new idea of a product
3. From the passage, we know that .
A. modern advertising has less effect on customers
B. once customers see ads about a new cerea1, they are sure to buy it
C. cereal can make people strong
D. cereal is a kind of food which is popular among people
4. What can we infer from the passage?
A. Customers can easily be persuaded by advertisements.
B. Customers should be persuaded by advertisements.
C. It’s impossible for customers to buy a product without advertisements.
D. Customers buy products according to their demands rather than the advertisements.
B
Are you worried by the rising crime rate? If you are, you probably know that your house, possessions and person are increasingly in danger of suffering from great rise in the cases of burglary and attack.
Figures show an ever-increasing crime rate, but it is only too easy to imagine "It will never happen to me". Unfortunately, statistics show that it really can happen to you and, if you live in a large city, you run twice the risk of being a victim.
Fortunately, there is something definite which you can do. Protect Alarms can help to protect your house with a burglar alarm system which is effective, simple to operate and easily affordable.
You must remember that owning a burglar alarm is no indication that your house is packed with valuable possessions. It quite simply indicates to unwelcome visitors that yours is one house they will not break into easily, so they carry on to an unprotected house where their job is made a lot easier.
Send now for our free leaflet telling you how we can Protect Alarm your house quickly, easily and cheaply. Complete and tear off the slip below and post it to us. Postage is free. Also, telephone us on 327 6721 where we have a round-the-clock answering service. It costs nothing to find out about Protect Alarm.
1. Anyone who takes an interest in the crime rate will, according to the text, be aware that___________.
A. more burglars are being caught than ever before
B. people have more possessions to worry about nowadays
C. burglars are more at risk than they used to be
D. homes are more likely to be broken into nowadays
2. It seems that people who live in cities are ____________
A. more often victims than those living in other areas
B. of the opinion that statistics are wrong
C. twice as well as people living in other areas
D. of the opinion that burglars only rob unprotected homes
3. The writer of the text wants to give the impression that the Protect Alarm system is _____.
A. elementary B. everlastingC. experimental D. economical
4. The article claims that possessing an alarm system will _________.
A. show burglars that you have something worth stealing
B. persuade burglars not to break into your house
C. make the burglars' job less complicated
D. persuade burglars to try again another time
5. In order to find out more information about this alarm system one can _______.
A. buy a leaflet B. write enclosing a stamped, addressed envelope
C. sign a contract D. phone at any time of day or night
6. The underlined word "Figures" in the second paragraph can be replaced by" "
A. IllustrationsB. FingersC. NumbersD. Statistics
7. He was unlucky that his house was __________ last night.
A. smashed into B. burst into C. broken into D. transported into
8. He shouldn't run the ____________ of losing his life crossing the road
with the green light on.
A. risk B. dangerC. threatD. fright
C
Ambassador Hotel
Welcome to the Ambassador Hotel. To make your stay as enjoyable as possible, we hope you will use our facilities to the full.
Dining Room
Breakfast is served in the dining mom from 8 a. m. to 9: 30 a.m. Alternatively, the room staff will bring a breakfast tray to your room at any time after 7 a.m. In this case, please fill out a card and hang it outside your door when you go to bed.
Lunch: 12:00a.m. to2:30p.m.
Dinner: 7:30 p.m. to 9:00 p.m.
Room Service
This operates 24 hours a day; phone the reception desk, and your message will be passed on to the room staff.
Telephones
To make a phone call, dial 0 for Reception and ask to be connected. We apologize for delays in putting calls through when the staff are very busy. There are also public telephone booths near the Reception Desk.. Early calls should be booked with reception.
Laundry
We have a laundry in the hotel, and will wash iron and return your clothes within 24 hours. Ask the room staff to collect them
Bar
The hotel bar is open from 12 a.m. to 2 p.m. and 7 p.m. to 1 a.m.
1. You would see this notice _________ .
A. in a hotel bar
B. in a hotel dining room
C. in a bedroom of a large international hotel
D. in the entrance of a small family hotel
2. What should you do if you have arrived to stay at the hotel at 2 a.m. and want something to eat?
A. Go to the hotel shop. B. Go to the hotel bar.
C. Hang a message outside your door. D. Phone Reception.
3. What should you do when you come back to the hotel to make an important call and see a lot of people around the Reception desk?
A. Go to your room and phone from there.
B. Ask at the Reception desk.
C. Use one of the telephones in the entrance hall.
D. Go out again and look for a public phone box
4. What do you think a room staff’s last job is before he goes off duty at 6 p.m.?
A. Lay the tables in the dining room.
B. Check the bedroom doors.
C. Start preparing the breakfast.
D. Wake any of the guests who have asked for early calls.
D
Will it matter if you don’t take your breakfast? Recently a test was given in the United States. Those tested included people of different ages, from 12 to 83. During the experiment, these people were given all kinds of breakfasts, and sometimes they got no breakfast at all. Special tests were set up to see how well their bodies worked when they had eaten a certain kind of breakfast. The results show that if a person eats a proper breakfast, he or she will work with better effect than if he or she has no breakfast. This fact appears to be especially true if a person works with his brains, if a student eats fruit, eggs, bread and milk before going to school, he will learn more quickly and listen with more attention in class. Contrary to what many people believe, if you don’t eat breakfast, you will not lose weight. This is because people become so hungry at noon that they eat too much for lunch, and end up gaining weight instead of losing. You will probably lose more weight if you reduce your other meals.
1. The results of the test show that ______
A. breakfast has great effect on work and studies.
B. breakfast has much to do with people’s health.
C. a person will work better if he has simple breakfast
D. breakfast only affects those who work with their brains .
2. The passage mentions that many people believe that if you don’t eat breakfast, you will____.
A. not lose weight B. be healthier
C. gain weight D. lose weight
3. We can infer from the passage that _____
A. one can work better without breakfast.
B. morning diet will do good to your health.
C. reducing lunch and supper will help lose weight.
D. breakfast is more important than lunch and supper.
4. What is the best title for this passage?
A. Good Breakfast B. Why Eating Breakfast?
C. No eating, No gaining D. What is breakfast
探究活動(dòng)
A. 學(xué)會(huì)利用英特網(wǎng)收集一些有關(guān)英語(yǔ)學(xué)習(xí)的經(jīng)驗(yàn)、體會(huì)。如：
1. BIG！
我剛來(lái)美國(guó)時(shí)，在腫瘤研究所研制一種腫瘤疫苗，已在病人身上試用了，我自認(rèn)為我的實(shí)驗(yàn)技術(shù)是很好的。所以有一次我的老板對(duì)我說(shuō)："The experiment's very big."我隨口答道："No,It's very small for me."老板用奇怪的眼光看著我說(shuō)："The vaccine have been tested by patient."(疫苗已給病人試用了)
[請(qǐng)查查辭典，看看big在這里是什么意思]
2. Have a turkey on one's back
感恩節(jié)在美國(guó)朋友Bob家聚會(huì)。Bob 夫婦每年都會(huì)邀請(qǐng)親朋好友去他們家，大家互相都很熟了，要是誰(shuí)沒(méi)來(lái)，大家都會(huì)問(wèn)為什么。有個(gè)朋友Audun能吃能喝能說(shuō)，大家都很喜歡他�？墒沁@次Audun 遲遲未到，我建議是否打個(gè)電話過(guò)去催一催。 Bob說(shuō)不必了，"He's got turkey on his back."
我一聽(tīng)納悶了。Bob不是已經(jīng)在烤turkey了嗎？Audun為何還要再背只turkey來(lái)呢？
[請(qǐng)回家查辭典，探究答案]
3. You Have Matches?
一次， 我有機(jī)會(huì)上豪華游輪觀光，自酒吧臺(tái)拿兩杯雞尾酒想回房間享受，途中遇到一位女士，她看看我后笑著說(shuō)："You have matches?"我一愣，答復(fù)她說(shuō)："很抱歉，我15年前就戒煙了，我沒(méi)有火柴。"她立該會(huì)意到我誤解了她的意思，好像是有點(diǎn)抱歉地說(shuō)："It's a joke."雙方就相互尷尬一笑分開(kāi)了。
[自己先查找再與老師一起來(lái)探究問(wèn)題的答案]
B. We often use abbreviations for advertisements. Please read the following and translate them into Chinese:
exp. Experience__________________
f.t. full-time__________________
h. p.w. hours per week__________________
Mon-Fri Monday to Friday__________________
p.t. part-time__________________
qual. qualified__________________
sal. salary__________________
wgs wages__________________
avail, available__________________
fem. female__________________
flt. flat__________________
furn. furnished__________________
p.w. per week__________________
col. colour__________________
exc. excellent__________________
牛津高中英語(yǔ)模塊四<教案學(xué)案一本通>答案
Unit 1
合作探究
II. CAs: 1, 2, 4, 5, 7, 8, 11, 12, 13 PSAs: 3, 6, 9, 10, 14
Reading: the main ideas
P1. Advertisements are important and popular in our daily life.
P2. We have two types of advertisements in all kinds of media.
P3. We should not believe all the advertisements.
P4. Public service advertisements always tell us the truth.
自主演練
A．單項(xiàng)填空1. D 2. A 3. D 4. B 5. B 6. B 7. A 8. A 9. C 10. D 11. C 12. B 13.A 14. B 15. C 16. A 17.B 18.C 19. A 20. A
B．短文填空
1. advertisement 2. advertising3. information4. attracting5. attention6. story7. continued
8. product 9. remember 10. dangers11. translation12. photographs13. appeared 14. company
15. sales
C．詞匯題
1. C 2. C 3. C 4. B 5. D 6. D 7. B 8.C 9. C 10. B
D．改錯(cuò)題
1.時(shí)態(tài)錯(cuò)誤，應(yīng)該用一般現(xiàn)在時(shí)，將hoped 改為hope
2.名詞單復(fù)數(shù)錯(cuò)誤，cigarette應(yīng)改為cigarettes
3.冠詞錯(cuò)誤，the other表示另一個(gè)或其余所的，所以要去掉the .
4.not only……but also,不但對(duì)抽煙者自己有害而且對(duì)其它一抽煙的人也有害。
5.將doesn’t改為don’t因?yàn)橹髡Z(yǔ)who代表的是those, 應(yīng)為復(fù)數(shù)。
6.語(yǔ)態(tài)錯(cuò)誤，kill應(yīng)改為被動(dòng)語(yǔ)態(tài) are killed.
7.數(shù)詞修飾名詞一般不加of , 只有hundreds, thousands, millions等后才能用of.
8.詞性錯(cuò)誤，dangerous為形容詞，不能作realize的賓語(yǔ)，應(yīng)為danger.
9.此行沒(méi)有錯(cuò)誤。
10.make 的后面應(yīng)加上 up構(gòu)成短語(yǔ)make up one’s mind to do sth.此句意為“如果你養(yǎng)成吸煙的習(xí)慣，務(wù)必要下決心
E．書(shū)面表達(dá)
1．單句翻譯:
1.Everyone in the school shares the dinning hall.
2.We used to work in the same office, but I left three years ago.
3.We advertised through the air for the products of our factory.
4.He recommended Tom for the job of teaching in that school.
5.I am determined to learn English better.
6.The government of our city is appealing everyone in the city to save electricity.
7.The time for the meeting is approaching.
8.I satisfied my teacher that I had finished my homework.
9.He is wearing a thick overcoat to protect himself from the cold.
10.The parents should deal fairly with their children.
D. 多彩世界
1. 完形填空
1. 文章說(shuō)“他們剛結(jié)婚時(shí)誰(shuí)也沒(méi)錢(qián)”，因此買(mǎi)房子是不可能的，根據(jù)意思選擇unable。答案：A
2. 文章沒(méi)有提起他們的生活如何，所以，描繪生活好壞的詞語(yǔ)應(yīng)加以排除。答案：B
3. 答案：C
4. “l(fā)eave him some money”, “給他留了一筆錢(qián)”。 答案：D
5. 答案：C
6. 由下文“In fact, they put it away in a cupboard without even unpacking it.” 可知。答案：A
7. 答案：A
8. put away“收拾好”，take away“拿走”。 答案：B
9. 答案：C
10. 根據(jù)意思推測(cè)，剛生完孩子，應(yīng)該從醫(yī)院歸來(lái)。 答案：D
11. 好事應(yīng)該予以慶賀，邀請(qǐng)別人來(lái)，體現(xiàn)了當(dāng)時(shí)愉快的心情�！ 〈鸢福篊
12. 答案：B
13. 由下文可知�！ 〈鸢福篈
14. 就是因?yàn)榫埔押韧辏畔肫鹋笥阉蛠?lái)的那瓶酒。答案：B
15. 答案：C
16. 答案：A
17. brought 指帶客人們到吃飯的地方。答案：B
18. 答案：C
19. 在此只有aloud, loud為副詞，排除A, D, read aloud, “大聲讀”。答案：C
20. it指“卡片”�！ 〈鸢福篋
2. 閱讀理解：
A. Key: BADA
B. Key: DADBDCCA
C. Key: CDCB
D. Key: ADCB
探究活動(dòng)
A. 學(xué)會(huì)利用英特網(wǎng)收集一些有關(guān)英語(yǔ)學(xué)習(xí)的經(jīng)驗(yàn)、體會(huì)。
1. 我突然感到不好意思，趕快回去問(wèn)美國(guó)技術(shù)員，他們告訴我這是很重要的意思（important）,老板只是告訴我要仔細(xì)，我卻誤會(huì)了。
我再去查了字典才知道，這個(gè)簡(jiǎn)單的小字在美國(guó)俚語(yǔ)中用法很多，如：big men(重要人物)、make big(飛黃騰達(dá))、go over big（走紅）等。
2. 原來(lái)Bob已打過(guò)電話，知道Audun那天已喝多了點(diǎn)，恐怕來(lái)不及了。Have a turkey on one's back是喝醉酒或吸毒成癮的意思。當(dāng)然我們都知道Audun只是貪杯而已，他可不會(huì)去吸毒的。
3. 事后在晚餐桌上聊天，趁機(jī)問(wèn)一位美國(guó)朋友，他解釋說(shuō)："因?yàn)樗茨銉墒侄济Γ凸室忾_(kāi)玩笑跟你要火柴，是個(gè)非常普通的笑話，不但沒(méi)有惡意，還有問(wèn)你需不需要幫忙的意思。
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